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When All Those Trips to 'Wichcraft Paid Off

November 20, 2013 3:47 pm · Posted by Nancy Einhart

I took my long-term relationship with 'Wichcraft  to a new level last week. After years of eating its sandwiches, cooking from the cookbook, and treating my hangovers with its breakfasts, I got up close and personal with 'wichcraft and its sandwich makers in this episode of Get the Dish on POPSUGAR Food. As if that weren't exciting enough, today I received a personal email from 'wichcraft co-founder Jeffrey Zurofsky, thanking me for the video and calling it "a piece we can be proud of for a long time." It warmed my heart even more than an onion frittata breakfast sandwich. OK, I'm done bragging.

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Filed under: Eating Out Tagged with: Get the Dish, Wichcraft, Turkey Sandwiches

Crafting the Tuna, Fennel, and Lemon 'Wich at Home

October 16, 2011 10:08 am · Posted by Nancy Einhart


The mayo-free tuna sandwich at 'Wichcraft is one of my favorites, and compared to many of the other recipes in the cookbook 'Wichcraft: Craft a Sandwich Into a Meal — and a Meal Into a Sandwich, this one is relatively simple. The resulting meal is so magnificently complex and and innovative, I couldn't believe I'd made it all by myself.

As I learned making 'Wichcraft's goat cheese with avocado and celery, this cookbook gives you the option (and the recipes) of making many of the ingredients from scratch. In this case, I skipped the homemade lemon mayo but did make the lemon confit, which was extraordinary. I have since used the thinly sliced, cured lemons on numerous sandwiches and salads, and it's a great accent to have in the fridge.

Get the recipe now.

Old and New Favorites at 'Wichcraft

January 13, 2011 6:56 am · Posted by Nancy Einhart

The onion frittata breakfast sandwich at 'Wichcraft is one of my current (and all-time) faves; I have to keep myself from ordering it every single time I'm there. The chutney-like roasted tomatoes, sharp white cheddar, and perfectly tidy egg patty motivate me when I have to go downtown to run obligatory errands.

Last weekend, house boy came with me, which means I got to order my old fave and try something new: ah, the beauty of going half-and-half. Andrew selected one of the cold sandwiches I've been curious to try: tuna with fennel, black olives, and thinly sliced lemons like you get on sushi rolls. I liked it so much I happily traded my other half of onion frittata. The buoyant, flaky fish and olives offered the flavor of nicoise, but the lemon and fennel added a tangy freshness. Remarkably delicious.

Any other 'wichcraft sandwiches I should try? The anchovy and pulled pork are my other go-tos.

On the Phone: Anchovy Sandwich at 'Wichcraft

July 17, 2010 7:20 pm · Posted by Nancy Einhart

Probably one of my all-time faves: white anchovies and soft egg with some amazing herby salsa. Mmmm...

Tagged with: Wichcraft, mobile

How 'Wichcraft Won Me Over

April 22, 2009 7:32 am · Posted by Nancy Einhart

It's hard for an expensive sandwich to win me over. With so many cheap, delicious, and giant sammies available (banh mi comes to mind, as does the Honey Baked Ham store by my house), a sandwich over $8 better be transcendent. So when 'Wichcraft, the upscale NYC sandwich shop founded by Sisha Ortuzar and Tom Colicchio (of Craft and "Top Chef" fame), opened in San Francisco, I was prepared to hate it.

Admittedly, the first sandwich I tried (chicken salad) was somewhat disappointing. Not bad, but not transcendent. Then I tried again with something totally far-out: the marinated white anchovies with soft-cooked egg, roasted onion, salsa verde, and frisee on country bread. Now this is a sandwich well worth $9, assuming you like anchovies. An unexpected combo of unlikely, gourmet ingredients I'd never make at home. I found myself craving it.